Date
October, 2025
Client
Conner Construction
Category
Brand Story
Location
Pleasant Grove, Utah
Permissions granted by Conner Construction
- about the project
Project Overview
Conner Construction is a Utah-based design-build firm known for custom homes, luxury remodels, and high-end additions across Utah County, Wasatch County, and Salt Lake County. Founded by Brennan Conner, the company has become synonymous with clear communication, exceptional craftsmanship, and projects built with honesty and intention.
They wanted an About Us video that didn’t just explain what they do, but who they are. A piece that humanized their brand, brought their story to life, and introduced future clients to the people behind the craftsmanship.
This video was designed to serve as the first touchpoint that builds trust long before the first consultation.
- the strategy
Strategic Goals
To guide the creative direction, this video was developed to:
- Build emotional connection and trust early in the buyer journey
- Communicate the company’s origins, values, and purpose
- Differentiate from competitors through personal storytelling
- Strengthen brand perception on the website and across digital touchpoints
- Support sales by helping prospects feel a sense of familiarity before meeting the team
- how to optimize efforts
How the Video Is Being Used
This About Us video was designed to be versatile and evergreen. It currently lives on The About Us Page of their website
Additional recommended placements:
- Social media (full length + highlight clips)
- Email newsletters
- Client onboarding sequences, helping new clients understand who they’re working with
- Include in recruiting efforts to attract values-aligned team members
- Play on screens at home shows or open houses
- the result
Producer Notes
This project stood out because of how seamlessly family, skill, and legacy blended within the interview. One moment that shaped the entire direction of the edit was hearing Brennan and his wife talk about their children’s interest in the business, not because they were pushing them into it, but because they genuinely loved watching their sons explore building, tools, and the trades. That authenticity became the emotional backbone of the video.
This video wasn’t meant to be flashy, it was meant to feel real. And it does.
Additional creative choices included:
- Capturing subtle details (handwork, textures, finishes) to visually communicate quality
- Using calm, natural pacing to match the warmth of their brand
- Filming in a completed project to immediately establish trust through craftsmanship
- Framing shots to feel both personal and professional
- how we did it
Creative Approach
The About Us video was structured using a StoryBrand-inspired framework, blending narrative clarity with authenticity. The goal was to balance family warmth with the polished feel of a luxury design-build brand.
The result is a video that feels inviting, honest, and deeply rooted in purpose. A true reflection of the Conner Construction experience.
Key creative decisions included:
- Interview-led storytelling to bring out personal history, values, and vision for the future
- Craftsmanship-focused b-roll, filmed inside one of their completed projects to visually reinforce quality
- A natural, warm tone that reflects their family-oriented brand identity
- Modern, clean visuals to align with the high-end homes they build
- Featuring both Brennan and his wife to highlight the familial foundation of the company
- our strategic bet
Expected Outcomes
An About Us video builds foundation-level trust. Something especially important in high-end residential construction. While hard data wasn’t tracked for this project, the strategic purpose of the video supports several meaningful outcomes:
- Higher-quality inquiries from prospects who resonate with their mission
- Increased time-on-site when placed on the homepage
- A more polished, professional brand presence online
- Improved trust and credibility at the earliest touchpoints
- triple your content output
Repurposing Opportunities
One strong foundational story can support every part of a remodeler’s marketing ecosystem and this project was designed with that in mind.
To extend value even further, this single video can be repurposed into:
- 3-6 short-form social clips
- A “Meet the Builder” Instagram Reel
- Short narrative clips for paid ads
- Snippets for email welcome sequences
- A recruiting video introduction
- A mini-story highlight for client onboarding documents
- A brand announcement video for social
- why this video matters
Why This Video Matters in a Custom Home builder's Marketing Strategy
It brings forward the heart of Conner Construction: family, craftsmanship, and care.
And when prospects feel that, they’re far more likely to reach out, book a consultation, and move forward with confidence.
In the luxury and custom home industry, clients aren’t buying a service. They’re buying trust. Before they care about finishes, floorplans, or timelines, they want to know:
- Who is building my home?
- Do I feel good about them?
- Do their values align with mine?
- This video answers those questions in a way that copy never could.
