Date
August, 2025
Client
Encompass Contracting
Category
Brand Story
Location
Athens, GA
Permissions granted by Encompass Contracting
- about the project
Project Overview
Encompass Contracting is a locally rooted remodeling company serving homeowners throughout Athens, Watkinsville, Bishop, and surrounding Oconee County communities. Since 2009, the team has specialized in kitchen remodels, bathroom upgrades, basement finishes, and exterior improvements. All delivered with craftsmanship, honesty, and clear communication.
This About Us film was created to introduce the people behind the work — Jamie and Katie Wilshire — and share the story, values, and community-first mindset that define Encompass Contracting. More than a company overview, the video offers a genuine look at who they are, how they work, and why homeowners across the region continue to trust them with their homes.
- the strategy
Strategic Goals
The goal was to help viewers feel connected before they ever reach out. This video was designed to:
- Share the origin story and growth of Encompass Contracting
- Highlight deep roots in the Athens and Oconee County community
- Reinforce Encompass as experienced, dependable, and evolving
- Position the company as a long-term remodeling partner
- Build trust by emphasizing education, communication, and transparency
- how to optimize efforts
How the Video Is Being Used
About Us videos like this are often the first content a homeowner watches and often the reason they decide to reach out. While this film isn’t currently featured on Encompass Contracting’s website, it’s a powerful trust-building asset with multiple high-impact uses:
- About Us page
- Pinned social media reel
- Email newsletters introducing the company
- Part of client onboarding (“Meet your remodeler”)
- Google Business Profile video section
- Homepage hero or introduction section
- the result
Producer Notes
This video stands out because of its balance between pride in craftsmanship and genuine care for people.
Katie’s perspective centers on responsibility and respect: “People work hard for their money, and you want to see people feel good about what they’ve done.”
Jamie’s words reinforce the heart behind the work: “That’s the best part about it. Building things and then getting to step back and look at that thing that you’ve built — there’s a level of pride in that — but the people are the best part.”
Those two comments define Encompass Contracting perfectly. The video captures not just what they build, but why they build and who they build it for.
- how we did it
Creative Approach
The setting reinforces what Encompass does best: taking something with history and turning it into something meaningful. The tone of the film is intentionally warm, inspiring, and community-focused, reflecting both the Wilshires’ personalities and the way they serve their clients.
Key creative decisions included:
- StoryBrand-style guided interview questions to naturally shape the narrative
- Featuring both Jamie and Katie on camera to show the partnership behind the business
- Filming inside a fully remodeled barn they completed
- A more contrasted and bold visual style to match the character and craftsmanship of the space
- Letting the environment speak to Encompass’ ability to reimagine and elevate existing structures
- our strategic bet
Expected Outcomes
It sets the tone for every interaction that follows. Strategically, this video helps Encompass Contracting:
- Build trust before the first meeting
- Create emotional connection through authentic storytelling
- Reinforce credibility through years of experience
- Strengthen brand recognition within the community
- triple your content output
Repurposing Opportunities
A strong brand story creates content that keeps giving. This film can be repurposed into:
- 3-6 short-form social clips
- A video series: “Meet the Owner,” “Why I Build,” “My Design Philosophy”
- Community-focused brand reels
- Snippets for email welcome sequences
- YouTube channel “About” feature
- A “Welcome to Encompass Contracting” onboarding intro video
- Social graphics featuring quotes and behind-the-scenes stills
- why this video matters
Why This Video Matters in a Remodeler’s Marketing Strategy
By leading with people, values, and transparency, Encompass positions itself as a remodeling partner, not just a service provider. Homeowners don’t just want a contractor, they want someone they can trust with their home, their investment, and their peace of mind.
This video shows that Encompass Contracting is:
- Local
- Experienced
- Personable
- Honest
- Invested in their community
