Date
August, 2025
Client
Encompass Contracting
Category
Brand Story
Location
Athens, GA
Permissions granted by Encompass Contracting
Project Context
This project focuses on telling the story behind Encompass Contracting, highlighting the background, values, and approach that shape how the company operates. For many remodelers, especially those growing within a local market, reputation is built over time. However, that story is not always clearly communicated online.
The Problem
While Encompass Contracting has built its reputation through consistent work and client relationships, that depth is not immediately visible to someone discovering the company for the first time. Without that connection, the brand can feel interchangeable with others in the same space. Without a clear narrative, potential clients do not fully understand:
- Who is behind the business
- What the company stands for
- How they approach their work and clients
The Strategy
The goal was to make the business more personal and relatable. This allows potential clients to understand not just what the company does, but who they are. We focused on creating a video that:
- Shares the story behind the company
- Highlights the values that guide their work
- Gives insight into how they approach projects and clients
- Builds a connection through authenticity rather than promotion
The Execution
We created a brand story video centered around a guided conversation, supported by visuals from real projects and day-to-day work. The final piece combines personal insight with visual context to create a clear and authentic representation of the company.
The Role of the Video
This type of video functions as brand-building content, helping potential clients connect with the people behind the business. By making the company more visible and relatable, it builds trust and familiarity before the first interaction.
This is how video supports a builder's business
Not by generating attention, but by improving how decisions are made.
