Date
August, 2025
Client
Encompass Contracting
Category
Client Testimonial
Location
Athens, GA
Permissions granted by Encompass Contracting
Project Context
This project highlights a partial cosmetic update completed by Encompass Contracting, focused primarily on repainting and refreshing the majority of the home. While not a full-scale renovation, projects like this represent a consistent part of the work builders and remodelers take on and play an important role in maintaining and growing their business.
The Problem
Smaller cosmetic projects often get overlooked in marketing. Without visibility, these projects do not contribute to how the business is perceived online. Because they are not large transformations, they are less likely to be documented or showcased, even though they are:
- A steady source of revenue
- A common type of project clients are actively searching for
- An opportunity to demonstrate quality and professionalism
The Strategy
The goal was to treat the project with the same level of intention as a larger remodel. This allows the remodeler to present the full range of their work, not just large-scale renovations. We focused on creating a video that:
- Highlights the overall refresh of the home
- Shows the impact of updated finishes and paint
- Reinforces attention to detail and execution
- Positions smaller projects as valuable and worth showcasing
The Execution
The final piece reflects the value of the work while keeping the tone aligned with the remodeler’s brand.
The Role of the Video
This type of video functions as project showcase content, helping potential clients see that the builder delivers consistent quality across all project sizes. By highlighting smaller, high-frequency jobs, it reinforces reliability, builds local visibility, and supports a steady flow of similar work.
This is how video supports a builder's business
Not by generating attention, but by improving how decisions are made.
