Partial Home Cosmetic Project

Date

August, 2025

Client

Encompass Contracting

Project Overview

This partial home cosmetic project in Athens, Georgia, focused on refreshing the homeowner’s downstairs living space through a full repaint and the installation of a new back door.

While the scope was modest compared to larger remodels, the project speaks volumes about trust, care, and attention to detail. Values that define Encompass Contracting’s approach to every job, regardless of size.

Strategic goals

Sometimes it’s the smallest projects that tell the biggest story. This testimonial was created to:

Reinforce trust and reliability through a real client experience
Highlight Encompass Contracting’s community-first mindset
Show care and professionalism on smaller-scale projects
Support referral-driven marketing
Validate Encompass as a company homeowners feel comfortable trusting with their homes
Show flexibility and adaptability in both service and storytelling

How the video is being used

Smaller testimonials work especially well early in the buyer journey. This testimonial currently lives on Encompass Contracting’s homepage, where it immediately reinforces trust.

Additional recommended placements include:

Testimonials page
Painting and exterior services pages
Google Business Profile video section
Social media (full video + clips)
Community-focused marketing campaigns
Email newsletters
Client onboarding

Producer Notes

This project is a great example of how trust-driven stories don’t need big budgets or dramatic transformations.

The homeowner’s willingness to leave her home while work was being done is a rare and meaningful signal. It reflects not just confidence in Jamie’s craftsmanship, but confidence in his integrity.

From a production standpoint, this testimonial also demonstrates creative problem-solving. Capturing an authentic story while respecting the client’s comfort level as they did not feel comfortable showing up on camera.

That flexibility is a huge asset for builders and homeowners alike.

Creative Approach

This testimonial was filmed with flexibility and intention. This approach highlights adaptability. Proving that powerful testimonials don’t require clients to be on camera to be effective.

Because the homeowner preferred not to be on camera, the approach shifted to:

The homeowner’s story centered around trust and peace of mind.

She shared that she had met Jamie through a previous project he completed for someone she knew. That referral-based connection immediately created confidence and that confidence only grew during the project. She summed up her experience simply:

“He had great communication, which was important. I would definitely recommend him. Definitely.”

In fact, she trusted Jamie and his team enough to:

Expected outcomes

It subtly shows that Encompass values every client — not just large remodels. Strategically, this testimonial helps Encompass Contracting:

Build trust quickly with new prospects
Reinforce referral-based credibility
Validate professionalism on both small and large projects
Encourage homeowners to reach out for smaller upgrades
Reduce fear around letting contractors into the home

Repurposing Opportunities

Authentic testimonials like this carry long-term value. This single testimonial can produce:

Why This Video Matters in a Remodeler’s Strategy

It’s the kind of story that makes prospects think, “If they handled that so well, I’d trust them with something bigger.” Not every homeowner starts with a major remodel. Many begin with smaller projects and trust is built from there.

This video shows that Encompass Contracting: