Date
August, 2025
Client
Encompass Contracting
Category
Client Testimonial
Location
Athens, GA
Permissions granted by Encompass Contracting
- about the project
Project Overview
This bathroom remodel in Athens, Georgia, was designed specifically for the homeowner’s kids — a project rooted in care, creativity, and long-term functionality. What began as a DIY effort quickly revealed the need for professional expertise. Rather than settling for a standard solution, the homeowner wanted a builder who would collaborate, experiment, and help bring a unique vision to life. That search led him to Encompass Contracting.
The result is a thoughtfully designed bathroom that balances durability, creativity, and craftsmanship and a client experience built on trust.
- the strategy
Strategic goals
This story speaks directly to homeowners who want more than “cookie-cutter” results. This testimonial was created to:
- Highlight Encompass Contracting’s expertise in bathroom remodels
- Reinforce trust through real client relationships
- Showcase a willingness to explore creative solutions
- Position Encompass as collaborative and problem-solving–oriented
- Support referrals and repeat business
- Validate craftsmanship and attention to detail
- how to optimize efforts
How the video is being used
This video works especially well for homeowners comparing multiple builders. This testimonial currently lives on Encompass Contracting’s homepage, where it reinforces trust immediately.
Additional recommended placements include:
- Testimonials page
- Bathroom remodel service page
- Google Business Profile video section
- Social media (full video + clips)
- Project portfolio or gallery
- Email newsletters
- Sales follow-up emails
- the result
Producer Notes
This video stands out not just for the story, but for the craftsmanship on both sides of the camera.
The homeowner’s comfort on camera, paired with strong lighting, composition, and pacing, creates a testimonial that feels confident and refined. The micro-cement finish gives the project a unique edge, while the client’s words emphasize collaboration and trust over transaction.
The moment about trusting Jamie with his mother’s home is especially powerful. It’s an unspoken endorsement that resonates deeply with other homeowners.
- how we did it
Creative Approach
The visual execution reinforces both the quality of the remodel and the professionalism behind it. This testimonial was filmed as a traditional on-camera interview, supported by cinematic visuals.
Key creative decisions included:
- Carefully composed lighting and subject placement
- A cohesive color palette that complements the finished space
- B-roll layered throughout the edit to showcase the bathroom details
- Drone footage to establish context and elevate production value
The homeowner’s story centers on collaboration and trust. Perhaps the strongest signal of trust came later. The homeowner shared that when his mother needed help with a large project, he had no hesitation in recommending Jamie to take care of her home as well.
One of the defining moments of the testimonial is his appreciation for Jamie’s openness to trying something new:
“That’s one of the things I really enjoy about working with Jamie — he’s got this can-do attitude. He wants to help you figure out how you can get it done, and he’s got the connections to make it happen.”
- our strategic bet
Expected outcomes
It shows that Encompass doesn’t just execute, they collaborate. Strategically, this testimonial helps Encompass Contracting:
- Sell more bathroom remodel projects
- Attract clients seeking creative, non-standard solutions
- Reinforce trust and referral confidence
- Position Jamie as collaborative and solution-oriented
- Differentiate from builders unwilling to “try something different”
- triple your content output
Repurposing Opportunities
Creative testimonials like this perform well across platforms. This single testimonial can produce:
- Referral campaign content
- Bathroom-focused social clips
- 3–6 short-form clips for social
- Short ads promoting bathroom remodel services
- Email nurture content
- why this video matters
Why This Video Matters in a Remodeler’s Strategy
When a client trusts a builder enough to refer their own family, that message carries far more weight than any sales copy ever could.
This testimonial reassures homeowners that Encompass Contracting:
- Listens
- Collaborates
- Isn’t afraid of unique solutions
- Has the experience to execute them well
